A full-time VP of Sales is a critical hire—but usually too early and too expensive for many “Better For You” brands. A fractional VP gives you access to that same level of thinking and leadership for a fraction of the cost. With VP Solution, you get:
• Strategic leadership: roadmap, positioning, channel strategy, and forecasting.
• Hands-on execution: meeting prep, broker management, sales process, and reporting.
• Flexibility: engagement levels that match your current stage and budget.

Many clients work with us until the business is ready for a full-time VP—often using our roadmap and results to de-risk that future hire.

Most brands can run an initial, focused market test for $40,000 in external spend. That typically includes:
• Priority channels, banners, and regions to test.
• A clear hypothesis on pricing, promotion, and trade spend.
• Budget recommendations for demos, promotions, and launch support.
We’ll work with you to right-size the test for your stage so you’re learning fast without putting unnecessary strain on cash or inventory.

While every category and brand is different, a realistic path to national distribution is typically 3–5 years. Why it takes time:
• Retailers move on annual or semi-annual review cycles.
• You need proof of velocity and execution in earlier doors.
• Distributors, supply chain, and operations have to scale with demand.
Our focus is on helping you build a stepwise plan—testing, learning, and expanding in a way that investors, retailers, and your internal team can confidently support.

We specialize in mission-driven, “Better For You” brands across food, beverage, supplements, and wellness. The best-fit clients:
• Already have a product in the market or ready for retail.
• Are funded or generating revenue with a clear growth mandate.
• Are ready to take retail seriously—not as a side experiment.
If that sounds like you, a quick call will clarify if we’re the right partner.

There are “slotting fees” to get on the shelf. Sometimes a retailer will ask for a “free fill,” meaning one to two cases of your product at no cost per SKU (individual item) per store. This is not inexpensive and is the norm for almost all chain accounts, and it must be planned for as part of your growth plans. For example, if a case of your product has a wholesale price of $10 and you have 5 varieties, the total will be $50 per store.

Our Roadmap to Retail and Market Test programs will help you plan more specifically by region to ensure you are using your resources wisely.

No! The brand must merit being on the shelf, and we will give your brand the best chances of doing that. Our guarantee is that we will deliver a best-in-class presentation and get your product in front of the right decision-makers.

An effective brokerage is in key accounts on a regular basis and we leverage their ongoing relationships AND expertise to share your brand’s story of how it makes their customer’s lives better. Let us put your brand into the right broker network at the right time.

For emerging brands, a broker network is not always necessary at the start. In this case, we recommend a broker network after certain key accounts are onboard to help manage the ongoing relationship.