Get a Qualified VP of Salesfor a Fraction of the Cost

“Better For You” brands, especially those that focus on optimal human performance, deserve a proven leader even with a startup budget. We understand how precious your time and money are which is why you should contact us now.

Schedule Free Call Now!

Get a Qualified VP of Salesfor a Fraction of the Cost

“Better For You” brands, especially those that focus on optimal human performance, deserve a proven leader even with a startup budget. We understand how precious your time and money are which is why you should contact us now.

Schedule Free Call Now!
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Free up your time to focus on leading the brand

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Have a proven VP that can get your product in front of the right retailers

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See your brand on the shelves of retailers that are a great fit

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Enjoy a sustainable relationship with retailers and distributors

You need to hire a VP of Sales to grow your brand in retail but the problem is finding a qualified candidate within your budget feels like an impossible task.

With VP Solution’s fractional VP of Sales service you not only get a proven sales leader but a whole team that will save you money and get your brand in front of the right retailers.

Schedule Free Call Now!
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We believe you deserve a proven leader at a fraction of the cost.

We understand how precious your time and money are which is why I am committed to being your VP of Sales being within your budget and aligned with your company values.

Schedule Free Call Now!

Here’s How We Do It In 3 Easy Steps

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We develop your “Roadmap to Retail”


2

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You get a VP of Sales (and team) within budget


3

ABOUT OUR COMPANY

We believe you deserve a proven leader at a fraction of the cost.

Schedule Free Call Now!

Full Team

Let us put your brand in front of the right retailers, brokers, and distributors to partner with you to bring your brand coast to coast.

Specialty Retail

With more than 60,000 grocery stores in the U.S. finding the right fit can be daunting but we can help. We understand the specialty retail space well. Let us create your Roadmap to Retail today to get your products on the right shelves.

Certified Storybrand Guide

StoryBrand Certified

Your brand meets specific needs and having the story told well is the difference between success and failure. No one can help tell your story better than we can.

Sales Consulting Testimonials

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Ask the right questions

Get a copy of "5 Costly Mistakes to Avoid When Hiring Your VP of Sales."

Asking the right questions is a key part of finding a proven sales leader that fits within the budget of a startup. Use our guide to learn the five mistakes many brands make and avoid the loss of your most valuable resources, time, and money.

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Frequently Asked Questions

If you can absorb the $175,000 – $250,000 per year in salary, bonus, and expenses, then that may be the best route for you to go. If you are looking for a budget conscious option, VP Solution offers a more focused route. We help you invest a fraction of that price with a proven sales leader and their team, plus the ongoing learnings gleaned from other brands in noncompeting markets.

We prepare your brand to give it the greatest chance at success in the market. Our Market Test program gets your brand in front of 15-20 of the retailers that are the best potential fit. It is a fixed cost and timeframe which enables you to gain valuable insights and determine if this is the right time for you to test the waters. For under $20,000 and in about 90 days you will have your brand in front of some of the top retailers in the country.

A brand should expect a minimum of three to five years to expand nationally.
This process starts with being anchored in a key account, whether a regional chain like Central Market or Wegmans, and expanding out from there in accounts that pull from the distributor that services the key account. This provides an invaluable opportunity to get established and understand how the consumer responds to pricing, promotion, etc. while ensuring the proper supply chain to service them.

Next, VP Solution helps add additional accounts that pull from the distributor that services that initial key account. In our experience, we’ve found that during the first year of the brand entering retail, it may miss key category reviews due to the timing of the brand’s launch. This means that realistically, many accounts will not be able to bring the brand in until year two. Many brands can expect to go through two reviews before being accepted.

We also offer a program (Market Test) that gets the product in front of these buyers for consideration (sometimes a retailer will expedite a brand onto the shelf in a “speed to shelf” program). This is also a great way to get initial feedback on the brand.

There are “slotting fees” to get on shelf. Sometimes a retailer will ask for a “free fill” meaning one to two cases of your product at no cost per SKU (individual item) per store. This is not inexpensive and is the norm for almost all chain accounts and it must be planned for as part of your growth plans. For example, if a case of your product has a wholesale price of $10 and you have five varieties, it will be $50 per store.

Our Roadmap to Retail and Market Test programs will help you plan more specifically by region to ensure you are using your resources wisely.

No! The brand must merit being on the shelf, and we will give your brand the best chances of doing that. Our guarantee is that we will help your brand deliver a best-in-class presentation and that we will get your product in front of the right decision makers.

An effective brokerage is in key accounts on a regular basis and we leverage their ongoing relationships AND expertise to share your brand’s story of how it makes their customer’s lives better. Let us put your brand into the right broker network at the right time.

But for emerging brands, a broker network is not always necessary at the start. In this case, we recommend a broker network after certain key accounts are onboard to help manage the ongoing relationship.

Our team is highly experienced at bringing a variety of brands to market. Specifically, we’ve helped bring success to brands in the snacks (keto-friendly) and supplements (vitamins, herbs, and sports nutrition) markets.