The Fractional VP of Sales Model: Expertise Without the Overhead.

Building a retail brand is expensive. Hiring a full-time VP of Sales shouldn’t be your first move. We provide the leadership and the team to scale your "Better For You" brand efficiently.

Expert Strategy = Sustainable Retail Growth.

Three Levels of Support

Choose the level that matches your retail stage.

Tier 1

Retail Launch Prep
(The Foundation)

Get your house in order before you ever pitch a buyer.

Story-based messaging that makes your value obvious in 10 seconds.
Retail-ready pricing and pack architecture for profitable shelves.
Distributor strategy for UNFI, KeHE, and regional partners.
Margin protection strategies to avoid death by discounting.

Ideal for brands preparing for their first meaningful retail conversations.

Tier 2

Roadmap to Retail
(The Strategy)

A customized 12-month plan to hit the right shelves in the right order.

Cost and margin analysis by region so you don’t expand into unprofitable markets.
Retailer prioritization by channel (Wegmans, Target, Whole Foods, and more).
Trade spend budgeting that supports velocities instead of eroding profit.
Broker selection and vetting so you avoid expensive misfires.

Ideal for brands with early wins that need a disciplined, investor-ready retail plan.

Tier 3

Fractional VP of Sales
(The Execution)

Hands-on leadership of your entire sales function—without a full-time salary.

Day-to-day leadership of broker networks and field teams.
Direct buyer relationships with your highest-value retail partners.
Monthly performance reporting that investors can trust.
National replenishment strategy that protects in-stock rates.

Ideal for funded brands ready to accelerate distribution with true VP-level ownership.

The Full-Team Advantage

You aren’t just hiring a consultant. You’re hiring an entire sales department.

Most "consultants" hand you a deck and disappear. We plug in as your VP of Sales and the back-office engine that makes retail execution actually happen.

Paperwork, portal uploads, and new item forms handled by our team.
Samples, follow-ups, and buyer reminders so opportunities don’t stall.
Structured meeting cadence and dashboards for clear accountability.
Execution playbooks tailored to the realities of retail buyers.

You get VP-level strategy, coordinated execution, and a single accountable partner for retail growth.

Designed for ROI, not vanity metrics.

Our model is built around hard retail metrics: ACV, velocities, and contribution margin—not consultant hours.

Common use cases:

You have investor pressure to prove a clear retail path.
You’re stuck between hiring a VP and building a scrappy sales team.
You’ve tried brokers without a central leader to coordinate them.

Category Expertise

Specialists for "Better For You" brands.

We live in the world of Non-GMO, USDA Organic, and Specialty Grocery. That means we understand the ingredient standards, certifications, and margin realities your buyers care about—and the trade-offs your operations team has to manage.

As a story-based messaging guide, we don’t just help you get on shelf—we help you tell a clear, compelling story that moves products off the shelf.

What this means for your brand:

We know which claims matter in which banners, how to position your price premium, and how to protect your brand while you grow.

Messaging that turns complex ingredient stories into simple shopper benefits.
Launch and expansion strategies tuned for natural, conventional, and specialty channels.
Playbooks for navigating certifications, resets, and retailer review cycles.

Retailers We've Worked With.

We’ve helped brands show up on shelf and perform at some of the most demanding specialty, natural, and mass retailers in the country.

Programs & Next Steps

Choose how you want VP Solution in your corner.

We meet you where you are—whether you just need the roadmap, or a full partner to test and scale your brand in-market.

Retail Launch Prep

Retail Readiness Brand Review across all 4 pillars

Step 1: 90-minute strategy session to align on goals and constraints

Step 2: Custom Retail Launch Checklist tailored to your channel mix

Step 3: You execute changes and are ready for the next steps in your launch (Roadmap to Retail or Market Test)

$5,000

Market Test

12-month guided program focused on your top 40 target accounts

Step 1: Prepare the Roadmap to Retail, focused on your top 40 target accounts

Step 2: Your Product is presented to the decision makers which allows us to confirm brand viability and next steps. With one anchor account, we can gain placement in a distributor and build your brand in that geography.

Step 3: We continue as your VP of Sales and help grow your brand coast to coast. (includes Retail Launch Prep Program and Roadmap to Retail)

Launch reporting you can take to investors and future retailers
(Fee spread over 4 quarterly payments)

$40,000

4 payments of $10,000

Roadmap to Retail

A complete, board-ready plan to move from DTC to bricks.

Step 1: We build your Roadmap to Retail, which includes the costs to get on shelf by retailer, region, approximate year of business best to approach, and estimated revenue and profit.

Step 2: We suggest the best next steps, which may be going back to work on the brand, a Market Test, or working as your VP of Sales.

Step 3: Your brand is one step closer to retail success (includes Retail Launch Prep Program)

$15,000

VP of Marketing & Sales

Fractional VP of Marketing & Sales

$12,500 + .5% Commission

Step 1: You have had a successful Market Test or currently have a product in retail.

Step 2: We execute your Roadmap to Retail as your VP of Sales.

Step 3: You focus on operations within the brand and watch it grow coast to coast sustainably.

$12,500 Month

VP of Sales

Fractional VP of Sales

$7,500 + .5% Commission

Step 1: You have had a successful Market Test or currently have products in retail.

Step 2: We implement your Roadmap to Retail as your VP of Sales.

Step 3: You focus on your core competencies within the brand and watch it grow coast to coast sustainably.

$7,500 Month

Chief Revenue Office

Fractional CRO

$15,000 + .5% Commission

Step 1: Revenue ≥ $250,000/month & You want CXO experience without the CXO cost

Step 2: We lead all aspects of revenue generation (Marketing & Sales including Amazon, own-site, retail, etc.)

Step 3: You focus on operations within the brand and watch it grow coast to coast sustainably.

$15,000 Month

Messaging Services

Message Clarification

Brand Story

$2,500

Wireframe a Landing Page

$5,000

Wireframe a Website

Up to 5 pages

$7,500

Custom Workshops

Customized to your needs

Starting at $12,500

Complete Sales Funnel

- Lead Generating PDF $2,500

- Landing Page Wireframe $5,000

- Email Nurture Sequence $5,000

$10,000 ($12,500 value)

Brand Messaging Refresh & Sales Funnel

- Message Clarification $2,500

- Wireframe Website $7,500

- Complete Sales Funnel $12,500

$17,500 ($22,500 value)

Digital Marketing Management

- Essential $1,500*

- Standard $2,750*

- Premium $5,000*

- Custom $7,500+

*Client provides content

Starting at $1,500 per month

A VP-level partner for founders moving from clicks to bricks.

VP Solution exists so you don’t have to learn retail the hard (and expensive) way. We’ve sat on the brand, broker, and retailer sides of the table, and we bring that perspective to every engagement.

Story-first: we align your ecommerce and retail story so they work together.
Math-forward: we obsess over margins, MAP, and trade spend before launch.
Execution-minded: every recommendation ties back to real-world execution.

Stop guessing. Start scaling with a proven Retail Roadmap.

In one conversation, we’ll map which tier fits your stage and outline the first 90 days of focus so you can move from reactive to strategic in retail.